but then he said that he wasn’t interested in buying from them for the store that he represented.
as a skechers brand ambassador this naturally piqued my curiosity – and as he went on to explain his position, he described how he had issues with the fact that ‘you can buy skechers in just about any department store.’ the implication was that his store was focused on running-specific product that should in some sense only be available through a running-specific retailer. i admit to probably having a bit of a dumbfounded look on my face at that point. i didn’t offer a particularly intelligent rebuttal, but in my head i was thinking “but you probably carry nike, saucony, new balance – all brands that i can find in the sears catalogue.”
it's a head-scratcher to me that a retailer who is expressly about providing the running public with the best products possible would consciously choose not to stock brands that are consistently delivering positive reviews by recreational and elite athletes alike. on top of that many running retailers carry items that receive mixed reviews at best because such brands might limit their market to running-specific products.
this isn't really a rant - it's more of a positional post asking the question that's in the title: why not skechers?
- you can't lean on the argument that skechers markets too broadly because other powerhouse manufacturers like nike and adidas have their share of skateboarding and non-technical casual shoes
- you say they have no history of technical footwear design? how about kurt stockbridge's 18 years with nike working in materials innovation and as Senior Product Developer in their performance division. or david raysse, who designed shoes for NBA players grant hill and jerry stackhouse with fila, and then moved on to be director of basketball design with adidas?
- have they priced themselves out of the specialty market? just because their best shoe lines are around $80 USD does in no way mean that they have skimped on quality or features.
- still hung-up on the shape-ups? i get it. outrageous promises, lawsuits. but it's history now ... and just in case you think that one wonky design mars an entire brand, let's just showcase a few others for our viewing pleasure ...
maybe there's a reason that i'm a skechers performance brand ambassador. maybe that reason is that i was wearing and recommending skechers long before i was approached about the ambassador program.
like skechers, i believe in getting the best products to the people. whether or not that's through running-specific retailers is not the critical issue - we have enough of an exercise-deficient epidemic in north america that there's no room for exclusivity and/or elitism.
if you're a runner who's never tried skechers - or never even thought of trying skechers - please accept this as your invitation to explore the world of the skechers performance division.